AR-CHITECTURE

AR-chitecture

Unlocking the Magnificent Mile's Hidden Gems

 

Come explore our architecture and learn the stories behind the buildings with our new augmented reality experience. 

Introducing AR-chitecture: Unlocking the Magnificent Mile’s Hidden Gems

This immersive experience invites you to explore the hidden stories of The Magnificent Mile through the magic of augmented reality. With AR-chitecture, history meets technology, blending captivating storytelling and virtual exploration to uncover the Avenue’s storied past. Highlights include stops at iconic landmarks like the Tribune Tower and the DuSable Bridge, where visitors can learn about their significance, design, and evolution. Narration by the legendary journalist and storyteller Bill Kurtis adds a layer of authenticity, bringing these architectural gems vividly to life.

Discover the visionaries who shaped Michigan Avenue into the marvel it is today. From Graham, Anderson, Probst & White, known for their influence on Chicago’s skyline, to Edward H. Bennett, the co-creator of the city’s 1909 Plan, and Raymond M. Hood, a master of Art Deco design, each has left an indelible mark on this world-famous boulevard. Through AR-chitecture, their genius is showcased like never before, allowing visitors to appreciate Chicago’s architectural heritage in a whole new way. This experience doesn’t just highlight the structures but also tells the story of the people, innovation, and artistry that built them.

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What Does AR-chitecture Offer?

🔍 A Virtual Journey Through Time
Immerse yourself in the rich history of The Magnificent Mile with an augmented reality experience that showcases historic photos and fascinating stories alongside today’s cityscape.

🗺 Interactive Exploration
An intuitive map guides you through five unique locations along Michigan Avenue, launching December through January. These experiences will remain available until December 2026, giving you plenty of time to uncover Chicago’s hidden gems.

🏛 Tribune Tower Experience
Relive the excitement of a bygone era as you step into the bustling newsroom of the past. Discover how this landmark evolved alongside the media industry and transformed into the luxurious residences you see today.

🌉 DuSable Bridge Experience
Witness Chicago’s beginnings through the vision of Jean Baptiste Point DuSable. Learn about his lasting impact on the city, the renaming of the iconic bridge in his honor, and marvel at the unique double-deck design that stands as a testament to engineering brilliance.

This experience combines storytelling, history, and cutting-edge technology to bring Michigan Avenue’s storied past to life. Perfect for visitors and locals alike, it’s your chance to explore Chicago in an entirely new way!

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AR-chitecture: Unlocking the Magnificent Mile’s Hidden Gems is made possible through a tourism grant from the Illinois Department of Commerce and Economic Opportunity and Enjoy Illinois, along with funding from Special Service Area 76.

 
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Expanding the Experience: New Locations Coming Soon!

 

Get ready to explore even more! This December and January, new experiences are launching at iconic Chicago landmarks, including The Wrigley Building, Water Tower Place, and 875 North Michigan Avenue.

 

Each location offers a unique, interactive game where you can uncover fascinating historic objects or put your knowledge to the test with trivia inspired by each site. Dive into Chicago’s rich history while enjoying a fun and engaging adventure at these must-visit destinations!

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