The Magnificent MileTM Tulip (5) (1)-1

Spring in Full Bloom on The Magnificent Mile

From Bloom to Memory: Celebrating The Magnificent Mile™ Tulip

This past spring, The Magnificent Mile burst into vibrant color as thousands of tulips lined Michigan Avenue, creating a stunning floral display. Among the highlights was the debut of The Magnificent Mile Tulip—a brand-new tulip variety unveiled with great fanfare. Baptized by the Consul General of the Kingdom of the Netherlands, this unique bloom stole the spotlight with its silky yellow petals, tangerine blush, and delicate red edges. Visitors flocked to

625 N Michigan Avenue to catch a glimpse of these dazzling flowers as they deepened in color, marking a fresh chapter in Chicago’s springtime traditions.

What’s Next? Get Ready for the 2025 Bloom!

We’re already counting down to the 2025 spring season! Our horticulturists are hard at work, developing a new and exciting variety of The Magnificent Mile Tulip. Next year’s bloom promises to be even more spectacular, with a fresh twist on our iconic flower that’s set to captivate the city once again.

View of The Magnificent Mile, Chicago's renowned shopping district along Michigan Avenue, featuring a variety of stores, dining options, and iconic landmarks.

Be Part of the Tradition

Transform your garden with the vibrant beauty of The Magnificent Mile Tulip, "Chicago’s Hometown Bloom." These exclusive tulips are now available for purchase through our official retail partner, Chalet, just in time for fall planting. With the crisp autumn air, it’s the perfect moment to plant your tulips and watch the tradition blossom at home. Don’t miss your chance to bring this iconic bloom to life in your own backyard!

These Magnificent Mile businesses joined in the tulip celebration with special offers for tulip strollers on The Avenue. 

Tulip Stop

Spring into the season with Chicago Marriott Downtown Magnificent Mile. Throughout the month of April the hotel’s lobby will be transformed into a tulip garden! Celebrate springtime with us in Reviver over floral and refreshing cocktails from our seasonal menu, and capture your visit with a photo next to our wall of live tulips.

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Tulip Hunt & Photo Wall

Embrace the enchantment of tulips this spring season at The Shops at Northbridge! Immerse yourself in a world of floral wonder as you encounter six-foot-tall tulips adorning our premises. Delight in the vibrant hues and fragrant blooms at our Flower Cart, where you can indulge in the beauty of these iconic flowers. Don't miss out on the excitement of our "Tulip Hunt" – an engaging scavenger hunt that invites you to discover these blossoms hidden throughout our space. Join us in celebrating the spirit of spring and fall in love with the magic of tulips at The Shops at Northbridge!

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Tulip Cocktails

Celebrate the arrival of spring in style at Trump Hotel's Terrace 16 restaurant & bar! Join them for a refreshing lineup of Tulip cocktails, and for each drink ordered, they'll donate a dollar to The Magnificent Mile Foundation. Indulge in their seasonal menu featuring three signature drinks - "Violet Hour," "Magenta Mile," and "Pretty in Passion." It's the perfect way to toast to warmer days while making a positive impact in our community.

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Spirits and Spice

Visit Spirits & Spice on the 7th floor in Water Tower Place between April 17th and 24th and murmur the magical word "TULIP" out of your lovely two lips. And voila! You'll score yourself a delightful 10% off the Two Lips Tulip Cocktail set. Talk about a bloomin' good deal!

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