Step into the Wizarding World on The Magnificent Mile
Grab your wand and dust off your robes—something magical is coming to the Windy City! On April 10, 2025, The Magnificent Mile will welcome the Harry Potter Shop Chicago, owned by Warner Bros. Discovery. Located at 676 N Michigan Avenue (below the Omni Hotel Chicago), this immersive shopping experience will feature exclusive merchandise, interactive elements, and a Butterbeer Bar, making it a must-visit destination for fans of all ages.
“We’re beyond excited to bring this store to Chicago! The success of our New York flagship proved that fans love stepping into the wizarding world, and Michigan Avenue is the perfect next stop,” said Karl Durrant, Senior Vice President, Warner Bros. Discovery Retail Experiences. “From the shop’s design to exclusive merchandise and a speakeasy-style Butterbeer Bar, Harry Potter Shop Chicago blends the magic of Hogwarts with the unique spirit of this incredible city.”
Where Magic Meets Chicago’s Iconic CharmBefore you even step inside, the store’s elegant exterior pays tribute to Chicago’s bold architecture. Inside, every detail is designed to transport visitors into the world of Harry Potter, with themes of resilience and rebirth inspired by Harry Potter and the Goblet of Fire.
From the moment you enter, you’ll be surrounded by enchanting details, including:
- A moving mermaid-stained glass window, just like the one in Hogwarts’ Prefects’ bathroom.
- The iconic Golden Egg centerpiece, straight from the Triwizard Tournament.
- Suspended broomsticks "on fire" paying tribute to the tournament’s first challenge.
- A maze-patterned floor leading to checkout, symbolizing the final trial of the tournament.
- A glowing Goblet of Fire, tying all the tournament tasks together.
Explore Spellbinding Sections Every witch, wizard, and Muggle will find something magical in the shop’s themed areas:
- Butterbeer Bar – Home to the largest Butterbeer Bar in the U.S., this speakeasy-inspired space offers the iconic drink along with a Chicago-exclusive Butterscotch Popcorn.
- Confectionery – A Honeydukes-inspired wonderland filled with Bertie Bott’s Every Flavor Beans, Chocolate Frogs, and an interactive oversized jellybean experience.
- Chicago Section – Exclusive Chicago-themed wizarding world merchandise, including a plush Chicago bear, spirit jerseys, pins, mugs, tote bags, caps, and more.
- House Pride – Show off your Gryffindor, Hufflepuff, Ravenclaw, or Slytherin spirit with apparel, accessories, and collectibles. Plus, try on your new house gear in a dedicated fitting room.
- Wands, Robes, Stationery & Collectibles – Discover your perfect wand in the Room of Wands and explore an array of unique keepsakes.
- MinaLima Section – Explore America’s second House of MinaLima, featuring the brilliant graphic design behind the Harry Potter and Fantastic Beasts films, plus a Chicago-exclusive print.
- Personalization – Make your visit even more special by personalizing a Hogwarts robe, wand, or even your own Hogwarts acceptance letter.