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STAR-STUDDED PERFORMANCES LIGHT UP THE 33RD ANNUALWINTRUST MAGNIFICENT MILE LIGHTS FESTIVAL®

November 2024

Posted November 2024

Featuring iconic acts: the Former Ladies of Chic, Cameo and Quad City DJ’s


The Wintrust Magnificent Mile Lights Festival® features a mile-long parade, celebrity performances, and The Wintrust Fireworks Spectacular, making it one of the most anticipated holiday events in Chicago.

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The Magnificent Mile District and The Wintrust Fireworks Spectacular – Photo credit Vito Palmisano

Semicolon Bookstore

Semicolon Bookstore Makes History on The Magnificent Mile!

July 2024
Posted July 2024

The Magnificent Mile® Association welcomes the groundbreaking bookstore as a new tenant of the iconic Wrigley Building as part of the Storefront Activation Grant from the City of Chicago's Department of Business Affairs and Consumer Protection. The Magnificent Mile Association celebrated the event with a grand opening on July 16, which included a special ribbon-cutting ceremony. Chicago Mayor Brandon Johnson joined Association leadership and Semicolon's owner, Danni Moore, in the ribbon-cutting ceremony, along with Deputy Mayor Kenya Merrit, Commissioner of the Chicago Department of Planning and Development Ciere Boatright, Congressman Danny Davis, and several others.  

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Semicolon Michigan Avenue Ribbon cutting

The Magnificent Mile Tulip

The Magnificent Mile® Association Unveils Signature Tulip, Celebrating Chicago’s Famed Gardens Along Michigan Avenue

Posted April 2024
 

The Magnificent Mile® Association unveiled a vibrant symbol of Chicago on April 17 – The Magnificent Mile™ Tulip! This captivating flower showcases a stunning blend of rich yellow petals with a tangerine blush, elegantly outlined in a soft red. The colors deepen as the bloom matures, creating a dynamic display that will grace Michigan Avenue through late April. The Magnificent Mile Tulip can exclusively be seen at 625 North Michigan Avenue, where 4,000 inaugural bulbs were planted last fall, and now grace the gardens with their vibrant color.  

 

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Flight of Butterflies

"Flight of Butterflies" Takes Flight on The Magnificent Mile®, Bringing Art, Nature, and Technology Together

flight of butterflies public art on The Mag Mile
Posted May 2024

The Magnificent Mile Association®, the Peggy Notebaert Nature Museum, and Special Service Area 76 are proud to announce the arrival of "Flight of Butterflies" to The Magnificent Mile. “Flight of Butterflies” is a captivating citywide exhibit that brings art, nature, and technology together. This unique initiative features 29 stunning butterfly sculptures scattered throughout Chicago, with 10 gracing the iconic Magnificent Mile. Visitors to The Mag Mile can not only admire these beautiful sculptures but also engage with an innovative augmented reality experience. 

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Spectrum by Mirari

A Dazzling Display Arrives on The Mag Mile: "Spectrum by Mirari"

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Posted February 2024
Prepare to be dazzled! The Magnificent Mile® Association and Special Service Area 76 are thrilled to announce the arrival of "Spectrum by Mirari," a captivating interactive art installation, on Chicago's famed Avenue. This artistic installation will mark the U.S. debut of “Spectrum by Mirari.” 
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spectrum by mirari on the Mag Mile

Wintrust Magnificent Mile Lights Festival

The Wintrust Magnificent Mile Lights Festival® Celebrates Holiday Tradition With A Sparkling Holiday Celebration And Parade on November 18, 2023

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Posted November 2023
The Wintrust Magnificent Mile Lights Festival®, in its 32nd year of being produced by The Magnificent Mile Association, draws together generations of families who begin each holiday season with festive, family-friendly activities and the largest evening parade in America. On Saturday, Nov. 18, smiles will brighten as Grand Marshals Mickey Mouse and Minnie Mouse from Walt Disney World Resort® magically illuminate one million lights on 200 trees adorning Chicago’s Michigan Avenue. The star-studded parade includes legendary and contemporary musical artists, delightful helium balloons, world-class entertainment and favorite mascots, luminous floats, and Santa Claus, who soars in his sleigh down The Magnificent Mile to welcome the holiday season before an incredible fireworks finale.   
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Grand Marshal Float – The Wintrust Magnificent Mile Lights Festival – Photo credit Vito Palmisano (1) (1)